Fashion
Case Study

BeeStore supports the growth of Carrera outlets

The company

An Italian clothing company relies on Var Group's technology solutions and expertise to satisfy its business needs

Carrera is a clothing company with a focus on leveraging Italian style in casual apparel. Founded in the mid-1960s in the province of Verona, Carrera is now a small clothing multinational with production units in some of the main cotton-producing countries that give it access to the best raw materials, while logistics and final control remain in Italy to guarantee the high standards for which Carrera products are known. Carrera is capable of combining cutting-edge technology with craftsmanship, to transform a delicate bud like cotton into beautiful, durable products without compromising the softness of the raw material. Today Carrera employs around 6,000 people, directly or indirectly, with an annual production of more than 5 million units.

The requirement

At the beginning of 2012, Carrera was looking for a solution to accompany the growth of its retail outlets, able to interface with its head office information system (Stealth/400) and flexible enough to adapt to the needs typical of the sector, such as management of customer loyalty, campaigns, promotions and price lists. At the same time, they were looking for a trusted and experienced Partner who would support them in the difficult process of replacing their existing retail solution (Retail Pro).

The solution

After a tender for the software solution, Carrera's strategic choice fell on Sirio Informatica e Sistemi SpA, a Milan software house with proven experience and consultancy skills, and BeeStore, the retail solution characterised by extreme flexibility and perfectly adapted to the organisation and culture of Italian SMEs, the ideal solution to the management of flagship, multi-brand and franchised retail chains.

The benefits

Thanks to BeeStore, Carrera has now equipped itself with a technologically and infra-structurally advanced solution capable of providing a concrete response to all its demands and requirements. This is combined with an extremely complete application, a scalable solution capable of supporting the growth of Carrera shops over time, and very short implementation and training times for their shop assistants and cashiers. The optimal management of their promotional campaigns, electronic loyalty cards, price lists and warehouses, as well as complete control of front office functions, including vouchers, cards, returns, allowances, salespersons, receipts, customer-related services, has enabled timely management of receipt functions, customer loyalty, data security and online and offline availability.

The declaration

Interview with Anna De Togni, IT Manager
“Sirio is not merely a vendor, but a trusted technology partner; in the same way, BeeStore is much more than an IT solution, but rather a new sales philosophy.”