Sponsorships

Var Group and sport - promoting links between innovation and business

Var Group wins with Ducati corse at the MotoGP tracks

Var Group confirmed as Digital Partner of Ducati Corse in the year in which Francesco Bagnaia wins the MotoGP world championship for the second consecutive year and Ducati Corse wins the constructors' title for the fourth consecutive year. Var Group will continue to support the Borgo Panigale manufacturer on all national and international circuits for the 2024-2026 three-year period. The partnership is consolidated by the presence of the Var Group logo on the fairing of the Desmosedici GP of the Ducati Lenovo Team and with advanced digitalisation projects.

Var Group & Ducati Corse Off-Road sulle piste di motocross

Var Group supported Ducati's new adventure in motocross competitions in 2024, as the official sponsor of the Ducati Corse R&D - Factory MX Team, which took part in the Italian Motocross Pro – Prestige MX1 Championship with the new Ducati Desmo450 MX.

Var Group logo, which featured on the number plates and on the jerseys of the riders Alessandro Lupino, 8-time Italian champion and Antonio Cairoli, 9-time motocross world champion, took the bike to the track for intense development work, as well as on team members' clothing.

Var Goup & Lube Volleyball: a strong partnership on and off the court

Var Group Exclusive Innovation Partner of Lube Volley, for the 2022-2023, 2023-2024, 2024-2025 championships: with this partnership, the Var Group brand will appear at the centre of the official jerseys of Cucine Lube Civitanova, a sign of the importance of the collaboration between two absolute excellences in their respective sectors.

Var Group & Benetton Rugby: scoring together

Our partnership with Benetton Rugby is going from strength to strength; Var Group, will continue to be the official Sponsor for the sports seasons until 2027. The Var Group brand is featured on the Lions' uniforms for the United Rugby Championship and European Rugby Challenge Cup matches, as well as on the club's digital channels and on the pitch-side LED panels, LED wall and match programme. Over the years, the collaboration between Var Group and Benetton Rugby has led to renewing some of the team’s innovative processes, but it has also grown off-pitch with important training projects about the correct use of digital tools by young people and cyber security, as well as fan engagement activities.

Var Group solca i mari con Super Kali Mera

For three years as a sponsor, Var Group has been sailing the seas with Super Kali Mera, accompanying it in corporate team building activities, in first sailing courses for employees, in sailing trips with clients, in Italian and European regattas, with the logo imprinted on the hull, on the mainsail and gennaker when the boat is on the loose.
Var Group has embraced the sailing world not only because it shares the values of collaboration, trust and inclusion that this sport embodies, but also because Super Kali Mera is eco-sustainable. With a 12.5 meter hull and a 19 meter mast, this sailboat is built entirely of wood laminated with flax fibre, has a 10KW electric motor, with batteries that are recharged with photovoltaic panels and with a hydro- generator ensuring energy self-sufficiency.

Var Group & Lorenzo Lodola, together on ski slopes

Lorenzo Lodola, born in 2003, is our youngest Ambassador with whom we share a passion for sport and great enthusiasm, determination and the values of diversity and inclusion. His career began on four wheels: with his quad in 2022 he clocked up kilometers to compete in the Baja Aragon, a stage of the FIM Bajas Hard Enduro world championship and the TT Cuenca Rally. Despite the accident, which led him to live his life in a wheelchair, he competed and held record times. For 2023 he faces the Baja Extremadura, a two-day event of 500km of special tests and 490km of transfers, lots of dust, stones and fun. In winter 2023 he approaches a new discipline that takes him to the slopes to compete in the Italian Paralympic skiing championships. For next season Lorenzo aims to participate in more FIS races and to officially join the national team B, with the long-term goal of winning the pass for the Paralympics.

Var Group and Snaitech: partners in business and sport

Var Group is a partner of Snaitech S.p.A in business and in sport, and our collaboration is based on solid shared values: this is why we have decided to work together with them for the third time in the FEI Jumping European Championship as a sponsor of the five-day Show Jumping event.

Var Group takes the field again alongside SandRimini

Since 2023, Var Group has been a sponsor of SandRimini, the exclusive basketball tournament which takes place at the Rimini Beach Court, the basketball court on the Rimini seafront, organized by the former professional basketball player Carlton Myers. A 3vs3 basketball tournament, which sees amateurs and basketball champions compete, dedicated to three categories: men's, women's and, new for 2024, wheelchair basketball.Three days dedicated to sport, but also fun, inclusion and sharing, values that Var Group is committed to promoting inside and outside the offices.

Var Group and Menarini promote Fairplay

Fairplay is a value to be shared, in everyday life as well as on the playing field. This is why Var Group is sharing a wonderful journey through the world of sport with Menarini, and sponsoring the XXVIII edition of the #FairPlayMenarini international award, for the third time. For more than 25 years, the Menarini International Fair Play Award has been promoting the great values of sport. An award given each year to champions, instructors and personalities from the national and international scene who, in their careers, have distinguished themselves as models of good conduct, both on and off the playing field.